How The Mighty Have Fallen, Spun & Then Run Fast – Sonic To Be ‘Next Hello Kitty’

Hey sonic fans!

Hey people who liked Sonic!

Hey people! Here’s some news that’s hardly surprising. Sonics’s best hope at success nowadays is to be plastered all over lunchboxes, bags and duvet sets. Oh how the mighty… well, you can read the title of the post, can’t you?

This news comes from a chat that Jurgen Post, the COO of Sega Europe, had with MCV. He’s quoted as saying;

“Sonic is a well-known character, but we’ve got a lot of room to grow in merchandising.

“We dream of Hello Kitty. We’re still far off from that but we can see that our profits are growing year on year in the US and Europe [on merchandising].

“We’ve got a licensing team on the ground in the UK who are focusing on that and that team will expand. We’ve got a team in the US and which will also expand. We used to run it all out of Sega of Japan, but having people on the ground is making a big difference.

“We will always do the computer game but the merchandising is a very important aspect to Sonic.”

Whilst it’s nothing new to have a games company make money out of merchandise, with books, films, action figures, you name it, a video game’s on it. Where this is a special case is the fact that it’s Sonic, who’s having a notoriously difficult time at the moment. This sort of candid honesty does nothing to quell the unease that the fans are feeling right now. It’s all rather sad for people that remember owning SEGA hardware, seeing as the company can barely muster software it seems.

Not to leave on a completely sour note, there’s been news of a Sonic Adventure 2 HD remake being released this year. So that’s nice for you who still care.

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